Introduction

At Tyre Equipment Direct, we are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR). This privacy policy explains how we collect, use, store, and protect the personal information you provide to us, whether online through https://www.tyreequipmentdirect.com, by email, phone, or in person.

Please read this notice carefully. We may update this policy from time to time to reflect changes in legal obligations or business practices, and we will notify you of significant updates.

Who We Are

Tyre Equipment Direct operates in the United Kingdom and supplies tyre-changing machinery, garage equipment, and support services to businesses and individuals.

This policy outlines your rights and our responsibilities in collecting and processing your personal data, and ensures we remain compliant with data protection laws.

Why We Collect Your Personal Data

We process your personal data to:

Fulfil contractual agreements (such as processing orders).
Comply with legal and regulatory duties.
Communicate with you about products, services, or support.
Respond to enquiries and requests.
Conduct legitimate business operations, such as improving our website and services.
Where you provide consent, for email marketing and promotions.

Our Legitimate Interests

The following are our legal grounds and interests in processing personal data:

Providing technical support and aftersales care.
Improving our website and customer service processes.
Managing internal operations, such as finance and administration.
Detecting and preventing fraud or misuse.
Ensuring network and data security.

What Personal Data We Collect

We may collect and store:

Full name and company name (if applicable).
Contact details: email, telephone number, postal address.
Order history and product preferences.
Technical data such as browser type, IP address, and website activity (via cookies).

How We Use Your Data

We use your data to:

Process orders and deliver products or services.
Confirm transactions and send order updates.
Provide customer service and manage your account.
Personalise and improve your online experience.
Send marketing communications (if you opt in).
Comply with legal and regulatory requirements.

Data Retention

We retain personal data only for as long as necessary to:

Provide you with services.
Comply with legal obligations (e.g., tax, recordkeeping).
Resolve disputes or enforce agreements.
We regularly review data and delete or anonymise it where it is no longer required.

Sharing Your Data

We do not sell your personal data. Your information may be shared with:

Trusted service providers (e.g., payment processors, delivery companies).
Legal, regulatory, or enforcement agencies, where required by law.
IT providers who assist in website hosting and security.
All third parties are bound by strict confidentiality and data protection requirements.

International Data Transfers

Your data is stored within the United Kingdom and the European Economic Area (EEA). If data is ever transferred outside these areas, appropriate safeguards will be put in place in compliance with UK GDPR.

Your Rights

Under data protection law, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data (“right to be forgotten”).
Object to or restrict data processing.
Request data portability.
Withdraw consent for marketing or any other consent-based processing.
To exercise any of these rights, contact us at:
Email: info@tyreequipmentdirect.com

We may ask for proof of identity before processing your request.

Email Marketing

If you subscribe to our mailing list or submit a form, we may send marketing emails with product updates or offers. You can opt out at any time using the unsubscribe link in our emails or by contacting us directly.

We do not share your contact details with third parties for their marketing use.

Cookies

Our website uses cookies to enhance user experience, monitor website traffic, and personalise content. You can manage or disable cookies via your browser settings. See our Cookie Policy for more information.

Complaints

If you have concerns about how we use your personal data, please contact us so we can address them. If you are not satisfied, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

ICO Contact:
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk

Contact Us

Tyre Equipment Direct
https://www.tyreequipmentdirect.com
Email: info@tyreequipmentdirect.com